Visa unveils #TravelWithVisa initiative to boost cross-border travel in Asia Pacific through strategic collaborations
Visa, a global leader in digital payments, announced the launch of #TravelWithVisa in Hong Kong, an ongoing regional initiative designed to connect travellers with major destinations in Asia Pacific. With a multi-phased approach, the initiative aims to enrich travel experiences, boost travel spending, and contribute to the Asia Pacific's tourism economy, which saw a remarkable 26% increase in cross-border trips originating within the region in 2024, outpacing the global growth rate of 12%.[2]