The Trade Desk Announces OpenSincera, a New Application that Delivers Greater Visibility into Advertising Performance and Health of the Digital Advertising Supply Chain
VENTURA, Calif., May 13, 2025--Global advertising technology leader The Trade Desk (NASDAQ:TTD) today announced OpenSincera, a new application that provides the ad tech ecosystem with Sincera’s rich advertising metadata to reveal deeper insights on advertising quality and health of the digital advertising supply chain. Free and open to all participants across the entire advertising industry, OpenSincera will provide metrics on the ad experience such as ads-to-content ratio, page weight, average