Hyatt Selects Assembly as Paid Global Media Agency of Record
Assembly, a leading global media agency, has been named the paid global media agency of record (AOR) for Hyatt and will support World of Hyatt, Hyatt's award-winning guest loyalty program that offers more awards and more ways to experience wellbeing in more destinations and unites Hyatt's five distinct brand portfolios, including Luxury, Lifestyle, Inclusive, Classics and Essentials. Effective April 1, Assembly will oversee brand performance media strategy, planning, and buying. The relationship