Toymaker Lego opens Vietnam factory, taking production closer to key markets
COPENHAGEN (Reuters) -Toymaker Lego has opened a new factory in southern Vietnam, it said on Wednesday, as the company aims for long-term growth in the Asia Pacific region and to move production closer to its consumers. Lego has invested $1 billion in the project, part of its decade-old strategy of placing production facilities close to key markets which has previously helped rein in costs and shield it from external factors and supply chain disruptions. The Danish family-owned company said it would also open a regional distribution centre in Vietnam later this year, its second in Asia, to increase flexibility and agility in its supply chain network.