Shaniv Paper Industry Ltd engages in the production and marketing of paper, cleaning, automotive, and personal care products in Israel and internationally. It offers toilet paper, towels, tissues, and napkins, as well as a new line for the institutional market. The company also produces and imports aluminum foils and molds, nylon products, packaging, and various paper products. In addition, it develops, manufactures, and markets cleaning products, including cleaning materials, products for treating fabrics and carpets, perfumes and air purifiers, and products for renovation and home maintenance, insecticides, and pests under the Touch, TNX, and Magic brand names; and car products comprising car fragrances, cleaners, upholstery repair preparations, oils and additives, industrial aids, auxiliary materials for professionals, hand cleaning pastes, maintenance sprays, and others under the Maxol-Max brand. Further, the company manufactures and markets personal care products and cosmetics under the Novo and Beauty Calcir brand names, such as face and body care creams, oils, perfume, hair care products, deodorants, and spa products; and offers shampoos and hair nutrients, as well as body lotions under the MB Miki Buganim brand. Additionally, it offers technical/contracting services under the MD Clean brand; beauty care products under the BABE brand; ecological products under the Touch Green Care brand name; and professional products under the Touch Professional Company brand. The company serves home, personal care, automotive sector, and institutional markets. Shaniv Paper Industry Ltd was incorporated in 1988 and is based in Ofakim, Israel.