Unlock stock picks and a broker-level newsfeed that powers Wall Street. Upgrade Now Munich - Delayed Quote • EUR Puma SE (PUM.MU) Follow Compare 20.73 +0.88 +(4.41%) At close: April 17 at 6:11:53 PM GMT+2 All News Press Releases SEC Filings PUMA (ETR:PUM) Is Reducing Its Dividend To €0.61 PUMA SE ( ETR:PUM ) is reducing its dividend from last year's comparable payment to €0.61 on the 26th of May. However... Rise, Run, and ‘Go Wild’ for the 5AM High Drops HERZOGENAURACH, Germany, April 15, 2025--Global sports company PUMA announces the launch of its first global activation around the latest brand campaign and invites runners around the world to ‘Go Wild’ for the 5AM High Drops. Boston, Las Vegas, New York, Mexico City, London and Tokyo are just some of the cities around the world where PUMA will drop free pairs of PUMA’s latest Deviate NITRO™ 3, Forever Run, and other new PUMA running shoes out in the wild at 5am at high points, to reward the ded Nike’s 30-Year Gamble on Vietnam Is Rattled by Trump Tariffs (Bloomberg) -- At Nike Inc. headquarters in Beaverton, Oregon, executives are trying to figure out how to best spread the pain of new tariffs.Nike, the factories that produce its goods, the wholesalers that sell the goods and ultimately shoppers will all likely share portions of the cost, according to a person familiar with the matter who asked not to be named discussing private conversations.The backbone of Nike’s supply chain is being threatened by President Donald Trump’s global tariff campai Puma Promotes Tara McRae to President of North America — She’s the First Woman in Company History to Hold the Title McRae is succeeding 20-year Puma veteran Bob Philion, who is leaving to pursue opportunities outside of Puma. PUMA's (ETR:PUM) Dividend Is Being Reduced To €0.61 PUMA SE ( ETR:PUM ) is reducing its dividend from last year's comparable payment to €0.61 on the 26th of May. This... Puma Parts Ways With CEO Arne Freundt on Differences With Supervisory Board Puma said Chief Executive Arne Freundt is leaving due to differing views with the company’s supervisory board on strategy execution, and it named former Adidas executive Arthur Hoeld as his successor. Puma CEO Arne Freundt Is Out as Company Cites ‘Differing Views on Strategy Execution,’ Adidas Alum Takes His Place Freundt will be replaced by Arthur Hoeld, who will take on the role as chairman and CEO on July 1. Nike Stock Drop Erases $12 Billion in Market Value Nike shares took a big hit Thursday morning following President Trump’s tariff announcement, falling 13% and erasing more than $12 billion in market value. The new round of tariffs include a 46% rate on goods from Vietnam, 32% on Indonesia and 34% on China, three countries that supply the majority of the company’s products. Struggling Puma names former Adidas sales chief as CEO (Reuters) -Sportswear brand Puma said on Thursday former Adidas sales chief Arthur Hoeld would take over as CEO, replacing Arne Freundt due to what the company called "differing views on strategy execution". Puma has struggled to boost sales and profitability for more than a year. Its pick for the top job marks the latest talent swap between the competing brands, two years after its CEO Bjorn Gulden jumped ship to lead Adidas through a successful turnaround. Stocks to Watch: Dollar Tree, Nike, Apple, Nvidia ↘️ Dollar Tree (DLTR): Shares of the discount retailer fell 11% in premarket trading. The company receives the majority of its direct imports from China. It warned in February that tariffs could impair its ability to meet demand, resulting in lost sales and higher merchandise costs. Makers of Sporting-Goods Tumble After U.S. Tariffs on Key Manufacturers Shares in sporting-goods companies plunged after President Trump unveiled new U.S. tariffs on foreign imports that target countries where the industry has key manufacturing hubs. Stocks of German players Adidas and Puma dropped 10% and 8.9%, respectively, in European morning trading, while shares in U.K. retailer JD Sports fell 5.5%. The levies announced overnight are harsher than expected, especially for Southeast Asian countries with higher exposure to sporting goods, RBC Capital Markets analyst Piral Dadhania said in a note to clients. PUMA to Open First-Ever European Flagship Store on Oxford Street in Autumn 2025 LONDON, April 01, 2025--PUMA is set to open its highly anticipated flagship store in the heart of London’s West End in Autumn 2025, marking the brand’s first-ever European flagship. Located just seconds from Selfridges and Bond Street Tube Station, the new 24,000 square-foot space will offer an immersive, interactive experience that blends sports performance and technology with cutting-edge streetwear designs. Declining Stock and Solid Fundamentals: Is The Market Wrong About PUMA SE (ETR:PUM)? It is hard to get excited after looking at PUMA's (ETR:PUM) recent performance, when its stock has declined 50% over... March Madness tips off, Ted Lasso returns: Sports Report This week on Yahoo Finance Sports Report, host Joe Pompliano takes a look at some of this week’s biggest headlines in the sports business world that you and your portfolio need to know. From March Madness finals, to the Premiere League’s switch from Nike (NKE) to Puma (PUM.DE), Apple (AAPL) renewing it's hit TV show Ted Lasso for a fourth season, and so much more, there are a lot of key money moves shaping the sports industry. WME Sports Agent Zack Miller also stops by the show to discuss all things WNBA and the skyrocketing growth of women’s basketball. Yahoo Finance Sports Report with Joe Pompliano, a vodcast brought to you by Yahoo Finance and Yahoo Sports, looks beyond the latest sports business headlines, analyzes all the need-to-know news - the teams, trades, and billion dollar deals - so you and your portfolio will win BIG. Yahoo Finance Sports Report is developed and produced by Lauren Pokedoff. PUMA Redefines the Game: Unveiling a Bold Strategy and Brand Positioning With ‘Go Wild’ Campaign HERZOGENAURACH, Germany, March 20, 2025--Global sports company PUMA announces the launch of its biggest global brand campaign to date – ‘Go Wild’ – marking an evolution in its brand identity and showing runners re-arranging their lives to chase the highs of running. The campaign celebrates the individual and inspires everyone – amateurs and professional athletes alike – to unleash their true selves and discover greatness in their nature. Pole Vault Star Armand "Mondo" Duplantis Sets His Sights on Fairy Tale World Record of 6.40m HERZOGENAURACH, Germany, March 18, 2025--Pole vault world-record holder Armand "Mondo" Duplantis believes he can push the pole-vault world record to 6.40 metres in the next few years, the athlete said in a conversation with PUMA CEO Arne Freundt, which was released as a part of the sports company’s annual report. PUMA Becomes Official Partner of the Premier League HERZOGENAURACH, Germany, March 17, 2025--Global sports company PUMA has signed an official agreement with the Premier League, the most-watched football league globally, as part of the company’s strategy to elevate the brand and strengthen its sports performance credibility. PUMA (ETR:PUM) Is Paying Out Less In Dividends Than Last Year PUMA SE ( ETR:PUM ) has announced that on 26th of May, it will be paying a dividend of€0.61, which a reduction from... Puma SE (PMMAF) Q4 2024 Earnings Call Highlights: Record Sales Amidst Profitability Challenges Puma SE (PMMAF) achieves its highest sales ever, but faces hurdles in translating growth into increased profitability. Trending tickers: US Steel, Super Micro, Intel, Inditex and Porsche The latest investor updates on stocks that are trending on Wednesday. Performance Overview Trailing total returns as of 4/17/2025, which may include dividends or other distributions. Benchmark is DAX P (^GDAXI) Return PUM.MU DAX P (^GDAXI) YTD -53.69% +6.51% 1-Year -48.21% +19.34% 3-Year -70.78% +49.72%