Prudential's 2024 profit rises on strong Asia-Africa growth, more agents
The company posted an adjusted operating profit before tax of $3.13 billion for the 12 months ended December 31, which is an 8% increase on an actual exchange rate basis and an 11% increase on a constant exchange rate basis compared with the previous year. Prudential's bancassurance new business profit increased by 12% on a constant exchange rate basis, while the company reported a total new business profit of $3.08 billion, up 11% from the previous year.