Britain's JD Sports backs Nike strategy, says relationship good
British sportswear retailer JD Sports, one of Nike's largest customers, said on Wednesday it felt "really good" about the direction of the brand and their relationship despite trading and tariff challenges. Shares in Nike, based in Beaverton, Oregon, have slumped 42% over the last year, initially due to weak trading in the face of intensifying competition and more recently the hit from U.S. President Donald Trump's imposition of new tariffs. With almost 40% of JD's sales made in the U.S., the group is also exposed to the tariffs.