Newcity (Bangkok) Public Company Limited engages in the distribution of pantyhose, cosmetics, innerwear, and exercise outfits in Thailand. The company sells its products under the brand name Cherilon, Cherilon Intimate, Cherilon Dancemate, Cara, and SanRemo, as well as personal care under the Scruples brand. The company has product distribution channels both domestically and internationally. Domestically, it is distributed through department stores, modern trade, supermarkets, convenience stores, traditional trade, company shops, and leading online channels. As for internationally, the company has trading partners in many countries, such as Malaysia, Singapore, the Philippines, Vietnam, Indonesia, Hong Kong, etc. as well as it also exports its products. Newcity (Bangkok) Public Company Limited was founded in 1964 and is based in Bangkok, Thailand.