Mulberry eyes British comeback as focus shifts away from China
(Reuters) -Mulberry Group is seeking to win back customers in Britain, build a digital presence in the United States and scale back in China, CEO Andrea Baldo said as he outlined his strategy to turn around the struggling luxury handbag maker. Like larger rival Burberry, Mulberry said it would focus on its 'British heritage' appeal to regain customers it had neglected in previous years when it focussed on expansion in Asia-Pacific. "We need to export the British culture, but in another way it is also a way to showcase a British way of doing manufacturing," Baldo, who took office in September, told Reuters.