Mida Assets Public Company Limited, together with its subsidiaries, engages in the sale and hire-purchase financing of electrical home appliances and motorcycles in Thailand. The company offers products on hire purchase, such as televisions, DVD players, air conditioners, home theatre sets, refrigerators, home stereos, washing machines, electric fans, etc. It also develops real estate properties; operates hotels; operates and rents golf courses; and provides real estate agency services, as well as sells etreatmerchandises. In addition, the company offers billboard and advertising services; public relation services; financial services for used cars; event organizing services; and security guard services. Further, it engages in electronic commerce business; asset management from purchases of non-performing receivables of financial institutions; production of beers and various beverages; and management of hotel, resort, commercial building, and condominium. The company was formerly known as Nakornpathom Mida 1991 and changed its name to Mida Assets Public Company Limited in 1997. Mida Assets Public Company Limited was founded in 1991 and is based in Bangkok, Thailand.