Mida Assets Public Company Limited, together with its subsidiaries, engages in the hire-purchase financing of electrical home appliances and motorcycles in Thailand. It provides products on hire purchase, such as televisions, DVD players, air conditioners, home theatre sets, refrigerators, washing machines, electric fans, etc., as well as sells merchandises. The company also develops real estate properties; operates hotels; operates and rents golf courses; and provides real estate agency services. In addition, it offers billboard and advertising services; public relation services; financial services for used cars; event organizing services; TV and radio programs; pawnshop; herbal supplement; and security guard services. Further, the company engages in the production of beers and various beverages; and management of hotel, resort, commercial building, condominium, and non-performing assets. The company was formerly known as Nakornpathom Mida 1991 and changed its name to Mida Assets Public Company Limited in 1997. Mida Assets Public Company Limited was founded in 1991 and is based in Bangkok, Thailand.