Liberty TripAdvisor Holdings, Inc. operates a travel guidance platform in the United States, the United Kingdom, and internationally. The company operates through three segments: Brand Tripadvisor, Viator, and TheFork. It offers an online platform that provides content, travel guidance products and services, and two-sided marketplaces for travelers to discover, generate, and share authentic user-generated content in the form of reviews and opinions for destinations, points-of-interest, experiences, accommodations, restaurants, cruises, and other travel categories, including vacation rentals, flights, and rental cars. The company also provides click-based, display-based, and subscription-based advertising services. In addition, it operates Viator, an online marketplace that includes website, mobile web, and mobile app, which allows travelers to research and book tours, activities, and attractions in travel destinations worldwide; and TheFork, an online restaurant reservations platform that offers information and services for consumers to research and book dining reservations. The company markets and sells its services through its platform channels, online search engines, social media, email, generative AI platforms, media through public relations, partnerships, and content distribution. Liberty TripAdvisor Holdings, Inc. was incorporated in 2013 and is headquartered in Englewood, Colorado.