Expect a 'fairly strong' Black Friday driven by value-seeking

With Black Friday on the horizon, Placer.ai head of analytical research R.J. Hottovy joins Wealth! Host Brad Smith to discuss what to expect based on data in the retail space. "Our data suggests that it's going to be a fairly strong Black Friday holiday. What we're seeing is that it's still a very deal-driven, a very value-conscious consumer. One that has really been waiting for those doorbusters, those big promotions," Hottovy tells Yahoo Finance. He adds, "Most of the consumers took a pause in the early part of November. But as those Black Friday promotions started kicking in last week and into this week, we started to see a rebound in visitation trends across a lot of retailers." He says shoppers are looking for deals on "a little bit of everything," with savings on apparel, consumer electronics, and sporting goods expected to draw in consumers as well as some "nice promotions from like a Levi's (LEVI) or [other] kind of the classic American brands]. Watch the video above for more on Hottovy's Black Friday expectations. To watch more expert insights and analysis on the latest market action, check out more Wealth here. This post was written by Naomi Buchanan.