istyle Inc. operates a beauty portal site @cosme in Japan and internationally. It operates through On Platform, Beauty Service, Global, and Other Business segments. The company operates @cosme shopping, a cosmetics mail order site; @cosme store, a cosmetics specialty shop; @cosme Career, a job posting, career change, and temporary placement site for the cosmetics and beauty industries; @cosme point, a site on which users can earn points; @cosme Q&A, a site at which members can share knowledge and tips on cosmetics and beauty. It also offers BLOOMBOX by @cosme, a service where beauty advisors curate a selection of beauty product samples for monthly delivery. In addition, it operates @cosme blog, a beauty blog site for beauty gurus and professionals to share information; Glowpick, a beauty community site; BeautyTech.jp, a digital magazine; and MakeupAlley, a beauty community site. Further, the company engages in the wholesale, retail, and import/export of beauty products; creation, management, and editing of digital content related to beauty; operation of cross-border MCN and beauty-related media outlets; shop planning, development, and operation; and influencer marketing and web advertising agency business. Additionally, it offers PR and communication services about cosmetics to women's and beauty magazines, and websites; general worker temporary placement and paid job introduction services; import/export, sale, and marketing support services for cosmetics manufacturers; and promotional support services for the retail and logistics sectors. The company was formerly known as I-Style Co., Ltd. and changed its name to istyle Inc. in April 2000. istyle Inc. was incorporated in 1999 and is headquartered in Tokyo, Japan.