GURU Organic Energy Corp., a beverage company, produces, markets, and distributes natural, plant-based, and organic energy drinks in Canada and the United States. The company offers its products under the Guru Original, Guru Lite, Guru Energy Water, Guru Matcha, Yerba Mate, Tropical Punch Guayusa, Fruit Punch Theanine, Peach Mango Punch, GURU Zero Wild Berry, Wild Ruby Red, and Wild Strawberry Watermelon brand names. It distributes its products through convenience stores and gas stations, grocery stores, pharmacies, wholesale clubs, food service companies, and online sales platforms, such as guruenergy.com and Amazon. The company was founded in 1999 and is headquartered in Montreal, Canada.