Molson Coors Takes 8.5% Ownership Stake In Fever-Tree To Stir Up US Mixer Game: Details
Molson Coors Beverage Company (NYSE:TAP) has formed a strategic alliance with Fever-Tree Drinks plc to broaden its portfolio of non-alcoholic drinks in the U.S. Beginning on February 1, 2025, Molson Coors will take on exclusive rights for the marketing, distribution, and co-manufacturing of Fever-Tree’s premium mixers, such as tonics and ginger beers, throughout the country. Also, Molson Coors has acquired an 8.5% ownership stake in Fever-Tree, positioning itself as the second-largest shareholde