Banking Apps Rank Higher Than Branches for UK Consumers
LONDON, March 18, 2025--According to new research1 by global analytics software leader FICO, the habits, behaviours and preferences of British consumers are changing when it comes to bank accounts. While branch closures continue to attract negative media headlines, three quarters of British consumers surveyed said they see their banking app as the most important or second most important factor about their primary bank account, compared to just 33% citing the need for a local branch as most impor