Viant Technology Inc. operates as an advertising technology company. It provides ViantAI, a suite of artificial intelligence products; Holistic, Omnichannel DSP, an integrated platform that manage omnichannel campaigns and access metrics; Household ID, an innovation that combines digital and personal identifiers into a normalized household profile; IRIS_ID, a content identifier that allows partners to securely share video-level data to power planning, targeting, and measurement solutions in ad supported streaming media; and Viant Data Platform, which offers ability to integrate first-party data with data from top third-party data providers in order to obtain key insights, reporting and attribution opportunities. The company also offers Direct Access, a supply path optimization program that creates a more cost efficient, direct path to premium inventory; Advanced Reporting and Measurement offers conversion lift, multi-touch attribution, foot-traffic data reports, digital-out-of-home lift, sales reporting, and ROAS analytics; and Flexible Customer Engagement Model offers customers transparency and control over their advertising campaigns and underlying data infrastructure. The company sells its platform through a direct sales team focused on business development in various markets. It serves purchasers of programmatic advertising inventory; and large, independent, and mid-market advertising agencies, as well as marketers. The company was founded in 1999 and is headquartered in Irvine, California.