Card Factory plc operates as a specialist retailer of cards, gifts, and celebration essentials in the United Kingdom, South Africa, Republic of Ireland, the United States, and internationally. It operates through four segments: Cardfactory Stores, Cardfactory Online, Partnerships, and Printcraft. The company offers greeting cards, celebration accessories, and gifts through cardfactory stores, cardfactory online retails, and network of third-party retail partners; and personalised cards and gifts through online retailer, as well as manufactures and sells greeting cards and personalised gifts through its stores and online businesses. It also provides printers; sells gift bags, tags, wrapping, packaging, and gifts; and operates as a property company. The company offers its products through various retail locations, as well as through its websites, such as cardfactory.co.uk and gettingpersonal.co.uk. Card Factory plc was founded in 1992 and is headquartered in Wakefield, the United Kingdom.