Blue Label Telecoms Limited provides prepaid products and distributes virtual electronic merchandise in South Africa and internationally. The company's proprietary platforms allow mobile networks, utilities, banks, retailers, petroleum companies, and POS devices to access the advantages of a digital economy. It offers voucher or PIN-based airtime, and PIN-less or direct top-up airtime; and UniPIN, a PIN-based voucher for prepaid electricity, as well as distributes starter packs. The company also provides Cellfind messaging portal, which includes SMS messaging, unstructured supplementary service data, online billing services, and LiveChat, a direct channel for customers to communicate with a company for support and sales; and Cellfind mobile financial services that consist of statement and payment solutions for mobile applications, .mobi sites, and mobile banking. In addition, it offers Cellfind location-based services, including mobile panic buttons; Cellfind Assist, an emergency service mobile application; and Family Finder, a GSM-based friend and family finder service. Further, the company's hardware offerings include bulk vouchers, vending machines, and POS and touch screen terminals; and media advertising solutions comprise voucher and billboard advertising solutions. Additionally, it sells tickets for cricket, rugby, football, motorsport, cycle races, concerts, festivals, lifestyle events, travel, parking, and park and rides, as well as manages access control and provides customer relationship management services; and offers mobile products, services, and content through media. The company was founded in 2001 and is headquartered in Johannesburg, South Africa.