Banca Generali S.p.A. distributes financial products and services for high net worth, affluent, and private customers through financial advisors in Italy. The company operates through two segments, Senior Partner CGU (SP CGU) and Private Banking CGU (PB CGU). It offers banking accounts and services comprising current and deposit accounts, other bespoke banking, and payment services; custody and administration services for the financial instruments; advisory services on the purchase and sale of securities on the secondary and primary markets; asset management services, such as mutual investment funds and portfolio management solutions; distributes insurance products; insurance investments; and wealth management and trust services, including pension planning, corporate finance, real estate and art advisory, and family protection solutions. The company was founded in 1997 and is headquartered in Milan, Italy. Banca Generali S.p.A. operates as a subsidiary of Assicurazioni Generali S.p.A.