Ye be gone: Adidas sells last pair of Yeezy sneakers
HERZOGENAURACH, Germany (Reuters) -Adidas sold its last pair of Yeezy sneakers at the end of 2024, the sportswear brand said on Wednesday, ending the process of liquidating stock of the lucrative shoe partnership with rapper Ye after splitting from him in October 2022. Adidas has been trying to put the Yeezy affair behind it since antisemitic rants by Ye, formerly known as Kanye West, forced it to end the highly profitable partnership, denting revenues and driving the company to an annual loss in 2023. "There is not one Yeezy shoe left, it has all been sold and that episode is behind us," Chief Financial Officer Harm Ohlmeyer told a press conference on Wednesday after Adidas reported results.