Baidu, Inc. provides online marketing and non-marketing value added services through an internet platform in the People's Republic of China. It operates in two segments, Baidu Core and iQIYI. The Baidu Core segment offers search-based, feed-based, and other online marketing services; cloud services; and products and other services from AI initiatives. It provides access to search, feed, content and other services with help of mobile devices through Baidu App, which include Baidu Search, Baidu Feed, Baidu Health, ERNIE Bot, Baidu Wiki, Baidu Knows, Baidu Experience, and Baidu Post; Haokan which allows user to upload, view, search, rate, share, favorite, comment, and follow the short videos; AI Building Blocks consists of Baijiahao, Smart Mini Program, Manage Page, and ERNIE Agents; Baidu Union; ai cloud which includes IaaS, PaaS, SaaS, and personal cloud service; and intelligent driving and other growth initiatives Apollo Go, DuerOS, Baidu Maps, and AI chips. The iQIYI segment operates an online entertainment video platform that offers original, professionally produced, and partner-generated content. It offers marketing services through pay for performance, and display-based marketing services and other online marketing services based on performance criteria other than cost per click methods. It serves to SMEs across industries, including healthcare, retail, e-commerce, entertainment and media, online games, business services, life services, real estate, home furnishing, transportation, and education. The company was incorporated in 2000 and is headquartered in Beijing, the People's Republic of China.