Yamada Holdings Co., Ltd., together with its subsidiaries, operates in the consumer electronics retailing activities in Japan and internationally. It operates through Denki business, Housing, Finance, and Environmental segments. The Denki business segment sells home appliances, such as televisions, refrigerators, and washing machines, as well as home information appliances comprising personal computers, and mobile phones. The Housing segment sells detached houses, as well as manufactures and sells housing equipment, such as baths and kitchens. The Finance segment develops a range of financial products in the new construction, renovation, fund settlement, insurance products, and life plan proposals. The Environmental segment involved in the reuse, recycling and recycling business for products centered on home appliances and personal computers. The company was formerly known as Yamada Denki Co., Ltd. and changed its name to Yamada Holdings Co., Ltd. in October 2020. Yamada Holdings Co., Ltd. was founded in 1973 and is headquartered in Takasaki, Japan.