Tariffs could cause price hikes in toys, Hasbro CEO warns
Hasbro (HAS) shares climb on Thursday after the board game and toy maker reported fourth quarter earnings results that beat top and bottom line estimates. The upward stock move comes despite a weaker-than-expected forecast due to potential tariff impacts. Yahoo Finance Executive Editor Brian Sozzi sits down with Hasbro CEO Chris Cocks to discuss the results, the company's efforts to save $1 billion through cost cuts by 2027, consumer trends, and more. The chief executive shares how the toy brand is approaching US President Donald Trump's tariff policies and the uncertainty surrounding them. Hasbro would "like to minimize" the impact of tariffs, Cocks says, explaining, "The toy industry in general thrives on sub-$10 and sub-$20 price points. A company like Hasbro has been working very hard to take costs out of our mix and push more value into the channel." He adds, "Our hope is, is that we're able to get through this phase of tariff negotiations, find a good conclusion that allows us to keep prices low, and bring smiles to kids' faces at price points that are as low as possible." Cocks does say that "pricing will be a variable that [Hasbro plays] with," but says price changes will be "very targeted." To watch more expert insights and analysis on the latest market action, check out more Wealth here. This post was written by Naomi Buchanan.
