From bustling hub to ghost town: heart of China's e-commerce sector feels price war pain
To the unsuspecting outsider, Beixiazhu looks like any unremarkable Chinese village. But for years, this was the place to be for ambitious merchants hoping to strike gold in the country's booming live-streaming e-commerce industry - until the competition simmered to a boil, driving out sellers as quickly as they arrived. The frenzy began around 2019, as live-streaming e-commerce took off on short-video platforms like Kuaishou Technology and ByteDance's Douyin. Beixiazhu, sitting on the outskirts