NowVertical Group Inc., together with its subsidiaries, operates as a big data, analytics, and vertical intelligence company in the United States, Argentina, Brazil, Chile, the United Kingdom, and internationally. The company offers acquisition and insights solutions, including marketing attribution, campaign analytics, partner marketing, customer segmentation, and NOW snowgraph; engagement and retention solutions, such as cross-sell/upsell, customer engagement, customer retention, predictive recommendations, and customer lifetime value; and data management and planning solutions comprising single customer view, single view reporting, unified content management, and data risk mitigation. It also provides analytics and intelligence services, including 360-degree planning and analysis, artificial intelligence, data science, and business analytics; data operations and engineering services, such as MLOps machine learning operations, DataOps, data engineering, and middleware services; and data strategy and governance services comprising data modernization, expert assessments, and data governance. The company serves the media, financial services, technology, retail and e-commerce, and subscriptions industries. NowVertical Group Inc. is headquartered in Toronto, Canada.