Harry Potter publisher Bloomsbury tracks ahead of FY24-25 expectations on fantasy-fiction demand
UK's Bloomsbury Publishing on Thursday said trading in fiscal year 2024-2025 will be ahead of current expectations, after posting a 32% jump in first-half revenue, driven by another round of blockbuster performance of Sarah J Maas's fantasy fiction titles. The publisher, best known for picking up J.K. Rowling's Harry Potter series in 1997, has managed to attract a broader readership with "A Court of Thorns and Roses" or ACOTAR series author Sarah J. Maas's fantasy-fiction novels. The genre is gaining popularity among teenagers and adults alike through word-of-the-mouth recommendations on social media, including TikTok and Instagram.