4GLOBAL plc, together with its subsidiaries, operates as a data, services, and software company, focuses on sporting events and the promotion and measurement of physical activities Europe, the Americas, the Middle East, and internationally. It offers sport technology, data and insights to governments, cities, activity providers and sport federations; DataHub, a proprietary data and software solution that convert data into actionable insight, which enables clients to promote sports participation to reduce physical inactivity, and to achieve economic, social, and healthcare outcomes. The company provides advisory services in the sporting sector at a local, national, and international level; and data and consultancy services to the sports participation market. 4GLOBAL plc was incorporated in 2021 and is based in London, the United Kingdom.