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At close: January 17 at 5:28:14 PM GMT+1

TikTok's advertiser traffic drops 21% amid shutdown fears: MikMak

TikTok is on track to shut down as early as Sunday after the Supreme Court upheld a law to ban the app in the US on January 19 if parent company ByteDance doesn't divest from it. Yahoo Finance senior reporter Alexandra Canal breaks down the latest data from e-commerce analytics platform MikMak, which illustrates brand advertising on TikTok has dropped 21% this quarter as advertisers migrate to other platforms. Despite speculation about the ban, analysts believe user engagement and ad spending will remain stable across other platforms. To watch more expert insights and analysis on the latest market action, check out more Asking for a Trend here. This post was written by Josh Lynch

Yahoo Finance Video 7 hours ago

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TikTok ban: Where will the app's revenue and 170M users go?

The US Supreme Court ruled to uphold the law banning TikTok in the US unless the company sells to a non-adversary by January 19. If TikTok does not sell its ownership, the app's revenue and 170 million users could be consequential, with platforms like Instagram (META), YouTube, and Snapchat (SNAP) poised to gain traffic. Rohit Kulkarni, Roth Capital Partners senior research analyst, joins Catalysts to speak on the uproar as well as the legal risks for Apple (AAPL) and Google (GOOG, GOOGL) that would lead to TikTok being removed from their respective app stores. "This is a significant event in the history of tech and cross-border tech," Kulkarni says. He explains that the significant number of hours people spend on TikTok will likely go to companies like Instagram, YouTube, Snapchat, and "maybe other companies like Reddit (RDDT) and Pinterest." It is also unclear where TikTok's high revenue will be redirected after the ban. Kulkarni suggests that money "would just follow the waterfall of the market share." In particular, he posits, "Google and Facebook [are] the biggest market share companies; most likely, advertisers would probably take that money away from TikTok and go back to those two." "The reality is that Apple and Google will likely remove TikTok from the app store, which means in the next month or so, users are going to be in a limbo, advertisers are going to be in a limbo," Kulkarni explains. Additionally, Kulkarni suggests Trump could use TikTok as leverage in US-China negotiations. To watch more expert insights and analysis on the latest market action, check out more Catalysts here. This post was written by Josh Lynch

Yahoo Finance Video 15 hours ago

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TikTok loses Supreme Court battle to stop US ban

The Supreme Court upheld a US law that bans TikTok on Jan. 19 unless it is sold to an owner not controlled by a foreign adversary, a ruling that creates new uncertainty for a social-media app used by 170 million Americans.

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Why Trump saving TikTok isn't so legally simple

President-elect Donald Trump is reportedly mulling unconventional ways to save TikTok from an impending US ban, including an executive order. Doing so could mean facing some serious legal hurdles.

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Marketers Say ‘There’s No Substitute’ for TikTok. Here’s What They’ll Try Anyway.

Brands lay plans to bring their TikTok voice to vertical-video alternatives, ask followers to join their email lists and even look to TikTok U.K.

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Meta, YouTube, and Others Morgan Stanley Says Could Benefit From TikTok Ban

With a TikTok ban potentially set to take effect in the U.S. on Sunday, other social media platforms could compete for its users’ attention, analysts at Morgan Stanley said.

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TikTok Seen as 'Strong Strategic Fit' for Amazon, Morgan Stanley Says

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Dataiku has achieved a significant milestone by surpassing $300 million in annual recurring revenue, marking a doubling of its ARR over the past three years. The company has seen accelerated adoption of its Generative AI capabilities, now utilized by over 20% of its 700+ global customers for over 1,000 active use cases each. This growth has been supported by its expanding global footprint and a workforce of over 1,100, serving a substantial portion of the Forbes Global 2000 companies...

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Performance Overview

Return	1GOOG.MI	S&P 500
YTD	+3.69%	+1.52%
1-Year	+45.43%	+25.82%
3-Year	+57.91%	+28.61%

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Alphabet Inc. (1GOOG.MI)

TikTok's advertiser traffic drops 21% amid shutdown fears: MikMak

TikTok ban: Where will the app's revenue and 170M users go?

TikTok loses Supreme Court battle to stop US ban

Why Trump saving TikTok isn't so legally simple

Marketers Say ‘There’s No Substitute’ for TikTok. Here’s What They’ll Try Anyway.

Meta, YouTube, and Others Morgan Stanley Says Could Benefit From TikTok Ban

Can Gemini Overtake ChatGPT as the Dominant Chatbot?

Microsoft Holds a Lesson for Google. Investors Should Pay Attention.

Former European Leaders Call for Google Ad-Tech Breakup

Alphabet (GOOG) Rose as Google Revenue Surged 35% in Q4

TikTok Seen as 'Strong Strategic Fit' for Amazon, Morgan Stanley Says

Why Alphabet (GOOGL) is a Top Growth Stock for the Long-Term

MicroStrategy May Soon Rival Amazon, Alphabet in Common Shares

Microsoft, Tesla Are the Worst Mag 7 Stocks, Analysts Say. Which Ones to Buy Instead.

Google inks pair of ‘largest biochar carbon removal deals to date’

What Is Quantum Computing? And Should You Be Investing In It?

Where Will Alphabet Stock Be in 1 Year?

3 Artificial Intelligence Stocks (AI) You Can Buy and Hold for the Next Decade

Cloud AI Today - Dataiku Doubles ARR Surpassing $300M with Generative AI Growth

Trending tickers: Apple, Rivian, Infosys, Duolingo and Rio Tinto

Performance Overview