Pega Launches Customer Engagement Blueprint to Optimize AI-Powered Personalization
WALTHAM, Mass., February 25, 2025--Pegasystems Inc. (NASDAQ: PEGA), The Enterprise Transformation CompanyTM, today announced Pega Customer Engagement Blueprint, a generative AI-powered collaboration tool that helps marketing, customer experience, and AI practitioners design customer engagement programs with precision, speed, and clarity. This solution – powered by Pega GenAI BlueprintTM – provides scalability and advanced gen AI capabilities that enable any user to better understand, adapt, deli