In This Article:
Zillow's AI-powered Showcase experience delivers premium listing visibility, helping HomeServices agents attract more buyers and win more listings in a competitive market
SEATTLE, April 8, 2025 /PRNewswire/ -- Zillow® and HomeServices of America® are together empowering agents within HomeServices of America companies through the use of Zillow Showcase℠, an AI-powered listing experience exclusive to Zillow. This collaboration has provided significant advantages to HomeServices of America since its agents began using Zillow Showcase last fall. HomeServices of America operates leading brokerage companies nationwide. The enhanced listing experience boosts the online presence of HomeServices' brands, attracts more buyers and drives business growth in a competitive market.
Zillow Showcase helps HomeServices agents present homes with rich, interactive listings designed to captivate potential buyers. Listings with Zillow Showcase tend to sell for 2% more than standard listings, adding more than $9,000 to the average sale price. Homes also go pending faster, typically within the first 14 days.1
"At HomeServices of America, we believe in empowering our clients when it comes to marketing their home, and we're excited to bring the Zillow Showcase offering to our agents," said Chris Kelly, executive vice president of HomeServices of America. "Showcase amplifies a home's exposure by tapping into Zillow's consumer reach, giving our sellers greater visibility in the marketplace. It also provides our agents with a powerful differentiator to win more listings and deliver even stronger results on behalf of their clients."
Showcase listings on Zillow feature a high-tech, visually rich listing design with high-resolution, scrolling hero images, room-by-room photo organization and an interactive floor plan to engage shoppers. These standout listings are easily discoverable on Zillow thanks to special search markers and tags. This additional exposure gives sellers working with HomeServices of America agents a competitive edge just as the spring housing market heats up and helps drive engagement with motivated buyers – active Showcase listings receive 81% more page views, 80% more saves, 90% more shares, compared to similar nearby non-Showcase listings on Zillow.1
"I plan to use Zillow Showcase on every listing as one more thing that sets me apart from the competition," said Debbie Byrnes, licensed real estate agent with Intero, a Berkshire Hathaway affiliate.
With Zillow's high-intent shopping audience, Zillow Showcase enhances agent exposure and brand visibility, leading to tangible results. Agents using Zillow Showcase on more than half of their listings on Zillow are winning 30% more listings than similar non-Showcase agents.1 Each Showcase listing is also featured in a dedicated email to interested shoppers, highlighting the agent's name and brokerage branding.