Zacks Sell List Highlights: Cedar Fair, Avon Products, Guess? and Oxford Industries

For Immediate Release

Chicago, IL – December 14, 2012 – Zacks.com releases details on a group of stocks that are currently members of the exclusive Zacks #5 Rank List – Stocks to Sell Now. These stocks are currently rated as a Zacks Rank #5 (Strong Sell): Cedar Fair, L.P. (FUN) and Avon Products, Inc. (AVP). Further, Zacks announced #4 Rankings (Sell) on two other widely held stocks: Guess?, Inc. (GES) and Oxford Industries, Inc. (OXM).

To see the full Zacks #5 Rank List - Stocks to Sell Now visit: http://at.zacks.com/?id=92

Since inception in 1988, the S&P 500 has outperformed the Zacks #5 Rank List of Stocks to Sell Now by 80% annually (+2% vs. +10%). While the rest of Wall Street continued to tout stocks during the market declines of the last few years, Zacks told investors which stocks to sell or avoid.

Here is a synopsis of why FUN and AVP have a Zacks Rank of #5 (Strong Sell) and should most likely be sold or avoided for the next one to three months. Note that a #5 Strong Sell rating is applied to 5% of all the stocks in the Zacks Rank universe:

Cedar Fair, L.P. (FUN) announced third -quarter profit of $2.51 per share on November 8 which came behind the Zacks Consensus Estimate by 41 cents. The diluted earnings per share also fell by 8.39% on a year-over-year basis. The Zacks Consensus Estimate for the current year slipped 17 cents per share to $2.0 in the last 30 days. Next year’s estimate also dipped 8 cents per share to $2.34 per share in that time span.

Avon Products, Inc. (AVP) posted a third -quarter profit of 17 cents per share on November 1, which came in 6 cents wider than the average forecast. The Zacks Consensus Estimate for 2012 fell to a profit of 76 cents per share from 77 cents over the past month with 2 out of 13 covering analysts slashed forecasts. Next year’s forecasts slipped 2 cents to 92 cents per share in the same time span.

Here is a synopsis of why GES and OXM have a Zacks Rank of 4 (Sell) and should also most likely be sold or avoided for the next one to three months. Note that a #4 Sell rating is applied to 15% of all the stocks ranked by Zacks;


Guess?, Inc. (GES) third -quarter profit of 43 cents per share, posted on November 28, lagged analysts projections by nearly 2.27%. For 2012, the Zacks Consensus Estimate moved down 10 cents in the last 30 days as 8 out of the 9 covering analysts cut back on forecasts. The forecast for next year slid 12 cents to $2.38 per share in the same time span.

Oxford Industries, Inc. (OXM) reported a third-quarter profit of 20 cents per share on December 11, that fell 9.09% short of the Zacks Consensus Estimate. The full-year average forecast is currently pegged at $2.66 per share, compared with the last 30 days projection of $2.92. Next year’s forecast dropped 16 cents per share in the same period.