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Zacks Investment Research has recently initiated coverage of Charles & Colvard, Ltd. CTHR with an Underperform recommendation. The report highlights several challenges facing the company, which has seen a significant downturn in its financial performance.
Charles & Colvard reported a 21% decrease in net sales for the third quarter of fiscal 2024 compared to the same period in the previous year. This decline is largely attributed to weak consumer confidence and persistent pricing pressures in the lab-grown diamond market. Additionally, the company experienced a notable drop in gross margin, from 32% in third-quarter fiscal 2023 to 23% in third-quarter fiscal 2024.
Operating expenses increased by 13% in the fiscal third quarter, primarily due to heightened sales and marketing efforts. Despite these investments, the anticipated revenue growth has not materialized, straining financial performance, as highlighted by the research report. Increased general and administrative expenses, including legal fees, have further impacted the company's profitability.
The jewelry market remains highly competitive, with major players and luxury brands intensifying their presence in the lab-grown diamonds and moissanite segments. This increased competition is expected to limit Charles & Colvard's market share and profitability. Additionally, international sales accounted for only 2% of total sales in the fiscal third quarter, exposing the company to regional economic fluctuations and limiting growth opportunities in emerging markets.
The company’s cash flow used in operations increased to $2.1 million during third-quarter fiscal 2024, up from $0.8 million in the same quarter a year ago. This increased outflow signals potential liquidity issues, especially given its reliance on a credit facility.
Despite these challenges, the company is making strategic shifts that could drive future growth, as outlined in the report. The transition to a direct-to-consumer model, exemplified by the launch of the B2B trade portal, charlesandcolvarddirect.com, aims to eliminate intermediaries and offer competitive pricing. An exclusive partnership with the International Gemological Institute is expected to enhance product transparency and consumer trust.
Investments in e-commerce strategies, particularly enhancements to the moissaniteoutlet.com site, are expected to drive higher traffic and conversion rates. The company’s diversified product portfolio, including engagement and fashion pieces, positions it well to capture a broader market share in the jewelry industry.