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Zacks Industry Outlook Highlights Adidas, Skechers, Steven Madden and Carter's

In This Article:

For Immediate Release

Chicago, IL – September 13, 2023 – Today, Zacks Equity Research discusses Adidas AG ADDYY, Skechers SKX, Steven Madden SHOO and Carter’s Inc. CRI.

Industry: Shoes & Apparel

Link: https://www.zacks.com/commentary/2147684/4-shoes-retail-apparel-stocks-to-watch-amid-soft-industry-trends

The Zacks Shoes and Retail Apparel industry has been dealing with hardships from elevated costs, disrupted supply chains, reduced spending trends on discretionary items and increased marketing investments. These traits have been the key burdens on the participating companies’ profits. Additionally, adverse currency movements threaten industry players due to their worldwide presence.

However, players stand to benefit from robust demand for activewear and athletic shoes. New and innovative designs, along with increased consumer awareness about leading a healthy lifestyle, will likely continue to aid sales of fitness clothes and footwear. Industry players focused on product innovation, store expansion, digital investments and omni-channel growth are expected to gain. Investments in products and e-commerce portals bode well for players like Adidas AG, Skechers, Steven Madden and Carter’s Inc.

About the Industry

The Zacks Shoes and Retail Apparel industry comprises companies that design, source and market clothing, footwear and accessories for men, women and children under various brand names. Product offerings of the companies mostly include athletic and casual footwear, fashion apparel and activewear, sports equipment, bags, balls, and other sports and fashion accessories. The companies showcase their products through their branded outlets and websites. Some companies distribute products via other retail stores, such as national chains, online retailers, sporting goods stores, department stores, mass merchandisers, independent retailers and catalogs.

A Look at What's Shaping Shoes and Retail Apparel Industry's Future

Cost Headwinds: Companies in the industry are witnessing elevated costs due to factors like commodity cost inflation and reinvestments. Supply-chain constraints and elevated logistic costs have been acting as deterrents. Many companies expect increased logistic costs to hurt margins in the near term. Elevated marketing expenses, higher operating overhead and demand-creating expenses, and increased investments to enhance store and digital operations have been raising SG&A costs.

Also, industry participants are witnessing rising costs to support brand campaigns and digital investments. The exit from the Russia business due to the Ukraine-Russia conflict is likely to be the key concern for some players. A tough and competitive labor market is another concern. These factors pose a threat to industry players’ margins.