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Singapore
Singapore , Jan. 03, 2025 (GLOBE NEWSWIRE) -- YY Group Holding Limited (NASDAQ: YYGH) (“YY Group,” “YYGH,” or the “Company”) is proud to announce the acquisition of MediaPlus Venture Group Pte. Ltd. (“MediaPlus”), a leading digital marketing and web development firm based in Singapore and Malaysia.
This strategic acquisition underscores YY Group’s commitment to leveraging internal synergies and optimizing resources by bringing website development and digital marketing capabilities in-house. With MediaPlus’ expertise, the Company is well-positioned to enhance its digital presence while delivering cost-efficient solutions for its growing global client base.
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Strategic Rationale for the Acquisition
MediaPlus is a trusted name in the digital marketing landscape, renowned for its innovative web design, development, and marketing services. This acquisition aligns with YY Group’s long-term vision of integrating core business functions to optimize efficiency and expand service offerings. By consolidating web and digital marketing under the Group’s umbrella, YY Group aims to:
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Streamline Operations: Centralize website and digital marketing services to achieve greater operational efficiency.
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Reduce External Dependencies: Reduce reliance on external vendors, resulting in cost savings and improved resource allocation.
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Expand Digital Marketing Services: Build on MediaPlus’ expertise to offer expanded digital marketing solutions to YY Group’s international clientele.
A Vision for Growth and Innovation
MediaPlus has established itself as a reliable partner for businesses seeking cutting-edge digital solutions. With a strong focus on creativity and technology, the company offers services ranging from custom web development to performance-driven marketing campaigns. Integrating MediaPlus’ capabilities with YY Group’s existing operations opens the door to numerous opportunities, including:
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Enhancing YY Group’s global reach by tapping into MediaPlus’ proven track record with international clients.
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Strengthening the Group’s portfolio of services by offering tailored digital marketing solutions to meet diverse client needs.
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Driving innovation by incorporating MediaPlus’ technological expertise into future projects.
The Company anticipates that this strategic acquisition will drive a revenue growth of US$20 million over the next three years. This growth will be further supported by YY Group’s concurrent expansion into new markets with its manpower outsourcing business, demonstrating the Group’s commitment to sustained development and diversification.