NEW YORK, NY--(Marketwire - Oct 1, 2012) - SkinPro, makers of Elite Serum, believes that in a world of celebrity endorsed products, diet fads, and more wrinkle creams than we can count, it's evident now more than ever, that consumers really are interested in taking care of themselves to improve their appearance, making them feel fresh, rejuvenated and younger.

Even men are finally succumbing and are taking an interest in their overall look and feel, beyond the typical pumping iron and protein shakes. The New York Times recently published an article titled "Skin Creams Capture the Eyes of Men." Splashed across the front of the article is Lieutenant Del Grande, who works 2 grueling 24 hour shifts per week at the Bellville Fire Department. Del Grande confesses that he suffers from dark circles under the eyes and looks tired all the time.

Dark circles are looming everywhere. Take notice next time you are out. The college student sitting next to you at Starbucks, sipping a triple shot of espresso and keeping his eyes propped open with toothpicks in an attempt to meet the deadline for his chemistry thesis. The mother of 3 in front of you at the checkout of the grocery store, a cart full of groceries, 3 screaming kids in tow and no doubt endless laundry awaiting her at home. She's disheveled and she looks like she hasn't slept in weeks. Even your accountant looks worn and tired; dark blue and purple pockets of skin underneath his eyes. He may survive tax season, but his under eye bags are another story.

SkinPro, makers of Elite Serum, realize exactly how big of an epidemic dark circles really are. Their scientists spent over 3 years in the lab, formulating their flagship product, specifically to treat dark under eye circles.

Using a powerful ingredient called Haloxyl, combined with 6 other industry leading anti-aging peptides, SkinPro introduced Elite Serum to the cosmeceutical market in 2009 and has been taking the industry by storm ever since; most recently expanding sales on a global level.

Richard Banks, Chief Executive Officer for SkinPro, released a statement this week stating, "SkinPro has been recognized as an industry leader for its use of Haloxyl in its flagship product, Elite Serum. This particular product was formulated and tested for over 3 years to ensure the finest and most potent blend of pharmaceutical grade peptides on the market. SkinPro is not a company that produces a product anything less than revolutionary." Haloxyl works to reduce under eye circles and puffiness caused by the reckless lives we lead and the uncontrollable environmental factors that we are met with every day. Banks further states that "Clinical studies show that the use of Haloxyl counteracts these effects by increasing lymphatic drainage by 85%. A recent study by SeDerma concludes that Haloxyl reduces dark circles under the eyes by 600%. When was the last time you heard of any product that produces those types of results? Elite Serum is not your mother's department store eye cream. This is a serum that will change your life."

Elite Serum is packaged in an airless syringe, which mocks a Botox injection; however, Elite Serum is a topical solution that is needle-free and painless. It retails for $89.95 for a 45 day supply and is available on its website.