ROUND ROCK, TX / ACCESSWIRE / March 4, 2024 / Q4 2023 marks the official launch of the Zoom Sale Engine, a specialized marketing and sales service company that focuses on leveraging Zoom, a prominent video conferencing tool, to use thought leadership to boost conversions. While thought leadership is typically an intangible asset, marketing and consulting company YCN Media Group utilizes the Zoom Sales Engine as a unique service to generate thought leadership on the front end while raising conversions on the backend.
The novel platform merges the advantages of live, interactive video engagements with strategic content creation and distribution, as well as conversion optimization. The company conducts monthly Zoom sessions with clients, during which they demonstrate their expertise in real-time. These sessions are then repurposed into a range of digital content formats, which the Zoom Sale Engine team then disseminates broadly across multiple online platforms, while the sales team follows up and closes.
The platform leverages a proprietary methodology and requires only an hour of the expert's time each month, focusing on igniting robust thought leadership with the potential to significantly boost conversion rates. To go beyond traditional marketing techniques, the Zoom Sale Engine integrates live demonstrations of expertise with real-time engagement. This allows experts to showcase their skills and knowledge in a collaborative, interactive environment.
The service effectively transforms these live sessions into a variety of organic thought leadership content which is distributed across multiple platforms. This is an opportunity for experts to enhance their brand visibility and impact while minimizing their direct involvement in content creation. This approach can build credibility and authentic connections with the target audience, as well as address the unique challenges of digital marketing in an AI-dominated landscape.
The Zoom Sales Engine was designed as a done-for-you service that offers an efficient, hands-off approach which allows industry experts to focus on their core competencies while the company manages the end-to-end process of the Interactive Zoom sessions, content creation, distribution and email marketing follow up.
YCN Media Group founder and CEO Yifat Cohen conceptualized the Zoom Sales Engine based on her years of experience in marketing and technology. She has trained teams at Google around the world; she has worked with the city of Austin, Texas; and she has been featured as a keynote speaker on radio shows and live events. One thing she has learned: "In our overly connected world, we are starving for connection," Cohen shares.