The Global Over-the-top (OTT) Market is estimated to be USD 241.2 Bn in 2022 and is expected to reach USD 868.68 Bn by 2027, growing at a CAGR of 29.21%.
Market Dynamics
Market dynamics are forces that impact the prices and behaviors of the stakeholders. These forces create pricing signals which result from the changes in the supply and demand curves for a given product or service. Forces of Market Dynamics may be related to macro-economic and micro-economic factors.
There are dynamic market forces other than price, demand, and supply. Human emotions can also drive decisions, influence the market, and create price signals. As the market dynamics impact the supply and demand curves, decision-makers aim to determine the best way to use various financial tools to stem various strategies for speeding the growth and reducing the risks.
Company Profiles
The report provides a detailed analysis of the competitors in the market. It covers the financial performance analysis for the publicly listed companies in the market. The report also offers detailed information on the companies' recent development and competitive scenario. Some of the companies covered in this report are Amazon Web Services, Inc., Apple Inc., Facebook, Inc., Google, LLC, Hulu, LLC, Microsoft Corporation, Netflix, Inc., etc.
Countries Studied
America (Argentina, Brazil, Canada, Chile, Colombia, Mexico, Peru, United States, Rest of Americas)
Europe (Austria, Belgium, Denmark, Finland, France, Germany, Italy, Netherlands, Norway, Poland, Russia, Spain, Sweden, Switzerland, United Kingdom, Rest of Europe)
Middle-East and Africa (Egypt, Israel, Qatar, Saudi Arabia, South Africa, United Arab Emirates, Rest of MEA)
Asia-Pacific (Australia, Bangladesh, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Sri Lanka, Thailand, Taiwan, Rest of Asia-Pacific)
Competitive Quadrant
The report includes Competitive Quadrant, a proprietary tool to analyze and evaluate the position of companies based on their Industry Position score and Market Performance score. The tool uses various factors for categorizing the players into four categories. Some of these factors considered for analysis are financial performance over the last 3 years, growth strategies, innovation score, new product launches, investments, growth in market share, etc.
Ansoff Analysis
The report presents a detailed Ansoff matrix analysis for the Global Over-the-top (OTT) Market. Ansoff Matrix, also known as Product/Market Expansion Grid, is a strategic tool used to design strategies for the growth of the company. The matrix can be used to evaluate approaches in four strategies viz. Market Development, Market Penetration, Product Development and Diversification.
The matrix is also used for risk analysis to understand the risk involved with each approach. The analyst analyses the Global Over-the-top (OTT) Market using the Ansoff Matrix to provide the best approaches a company can take to improve its market position. Based on the SWOT analysis conducted on the industry and industry players, the analyst has devised suitable strategies for market growth.
Why buy this report?
The report offers a comprehensive evaluation of the Global Over-the-top (OTT) Market. The report includes in-depth qualitative analysis, verifiable data from authentic sources, and projections about market size. The projections are calculated using proven research methodologies.
The report has been compiled through extensive primary and secondary research. The primary research is done through interviews, surveys, and observation of renowned personnel in the industry.
The report includes an in-depth market analysis using Porter's 5 forces model and the Ansoff Matrix. In addition, the impact of Covid-19 on the market is also featured in the report.
The report also includes the regulatory scenario in the industry, which will help you make a well-informed decision. The report discusses major regulatory bodies and major rules and regulations imposed on this sector across various geographies.
The report also contains the competitive analysis using Positioning Quadrants, the analyst's Proprietary competitive positioning tool.
Key Topics Covered:
1 Report Description
2 Research Methodology
3 Executive Summary
4 Market Dynamics 4.1 Drivers 4.1.1 Surge in Demand for OTT Services and SVoD Services in Emerging Markets 4.1.2 Availability of Variety of Content 4.1.3 Surge in Demand for Live Streaming Channels 4.2 Restraints 4.2.1 Latency Issues 4.3 Opportunities 4.3.1 New Developments in OTT Technology 4.4 Challenges 4.4.1 Lack of Data Network Infrastructure
5 Market Analysis 5.1 Regulatory Scenario 5.2 Porter's Five Forces Analysis 5.3 Impact of COVID-19 5.4 Ansoff Matrix Analysis
6 Global Over-the-top (OTT) Market, By Components 6.1 Introduction 6.2 Solution 6.3 Services
7 Global Over-the-top (OTT) Market, By Device Type 7.1 Introduction 7.2 Smartphones 7.3 Smart TV's 7.4 Laptops, Desktops, & Tablets 7.5 Gaming Consoles 7.6 Set-Top Box 7.7 Others
8 Global Over-the-top (OTT) Market, By Content Type 8.1 Introduction 8.2 Video 8.3 Audio 8.4 Games 8.5 Communication 8.6 Others
9 Global Over-the-top (OTT) Market, By Type of Service 9.1 Introduction 9.2 SVOD 9.3 TVOD 9.4 AVOD
10 Global Over-the-top (OTT) Market, By End-Users 10.1 Introduction 10.2 Media & Entertainment 10.3 Education & Training 10.4 Health & Fitness 10.5 IT & Telecom 10.6 E-Commerce 10.7 BFSI 10.8 Government 10.9 Others
11 Americas' Over-the-top (OTT) Market 11.1 Introduction 11.2 Argentina 11.3 Brazil 11.4 Canada 11.5 Chile 11.6 Colombia 11.7 Mexico 11.8 Peru 11.9 United States 11.10 Rest of Americas
12 Europe's Over-the-top (OTT) Market 12.1 Introduction 12.2 Austria 12.3 Belgium 12.4 Denmark 12.5 Finland 12.6 France 12.7 Germany 12.8 Italy 12.9 Netherlands 12.10 Norway 12.11 Poland 12.12 Russia 12.13 Spain 12.14 Sweden 12.15 Switzerland 12.16 United Kingdom 12.17 Rest of Europe
13 Middle East and Africa's Over-the-top (OTT) Market 13.1 Introduction 13.2 Egypt 13.3 Israel 13.4 Qatar 13.5 Saudi Arabia 13.6 South Africa 13.7 United Arab Emirates 13.8 Rest of MEA
14 APAC's Over-the-top (OTT) Market 14.1 Introduction 14.2 Australia 14.3 Bangladesh 14.4 China 14.5 India 14.6 Indonesia 14.7 Japan 14.8 Malaysia 14.9 Philippines 14.10 Singapore 14.11 South Korea 14.12 Sri Lanka 14.13 Thailand 14.14 Taiwan 14.15 Rest of Asia-Pacific
15 Competitive Landscape 15.1 Competitive Quadrant 15.2 Market Share Analysis 15.3 Strategic Initiatives 15.3.1 M&A and Investments 15.3.2 Partnerships and Collaborations 15.3.3 Product Developments and Improvements
16 Company Profiles 16.1 Amazon Web Services, Inc 16.2 Apple Inc 16.3 Facebook, Inc 16.4 Google, LLC 16.5 Hulu, LLC 16.6 Microsoft Corp 16.7 Netflix, Inc 16.8 Rakuten, Inc 16.9 Telstra Corp Limited 16.10 Tencent Holdings Ltd 16.11 DAZN Group Limited 16.12 PCCW Media Group
