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New World scion's family office plans equity hedge fund to capture improving market sentiment

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Avantua Group, the family office created by scion of Hong Kong's third-richest family, is preparing to launch its first hedge fund as soon as this quarter as better sentiment in the city and mainland China's stock markets is winning back global investors.

The firm, founded in 2019 by Adrian Cheng Chi-kong of New World Development, is seeking to raise US$50 million in the new venture, with about one-fifth its own money and the rest from outside investors, according to managing director Xu Hao. It aims to complete the fundraising by September and start investing using a long-short strategy, he added.

The firm currently manages US$2 billion of assets, focusing its equity investment in private companies in its first two years of operations. A rout that erased US$2.5 trillion of capitalisation over the past 12 months from members of the MSCI China Index has now made equity valuations appealing again.

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"When we first started, the market was red-hot and everyone was on a buying binge and many of them just put in money with their eyes closed," Xu said in an interview. "We did not jump in as we felt such a craze could be dangerous and get us burned. Now, the market has cooled down. We believe it is time to [make a] move."

Xu Hao, managing director, Avantua Group. Photo: Handout alt=Xu Hao, managing director, Avantua Group. Photo: Handout>

Cheng is the third generation scion and eldest grandson of the late Cheng Yu-tung who founded Hong Kong developer New World Development. The Cheng family was credited with more than US$26 billion in net-worth by Forbes in February. He is the chairman of Avantua.

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The decision to launch a hedge fund comes with challenges. The US$2.4 trillion hedge fund industry has struggled to make money for investors as Russia's invasion of Ukraine pushed key commodity prices to new heights. The fastest-rising inflation in four decades in the US has also led to the most aggressive policy tightening by the Federal Reserve since 1994.

Returns fell for a second month in May as policy tightening in major economies stoked concerns about recession, according to an index compiled by Singapore-based Eurekahedge. The year-to-date loss amounted to 2.66 per cent, or US$2.4 billion in performance-based decline.