In This Article:
Expanded partnership automatically enables Affirm on WooPayments across the U.S. and Canada
SAN FRANCISCO, December 20, 2024--(BUSINESS WIRE)--WooCommerce, the flexible, open-source ecommerce solution built on WordPress, today announced that it has selected Affirm (NASDAQ: AFRM) as a leading pay-over-time provider. This builds on the companies’ decade-long partnership and will make Affirm a default payment option for merchants using WooPayments.
Soon, merchants using WooCommerce’s integrated payment solution, WooPayments, will be able to instantly offer Affirm’s customized pay-over-time plans to their customers at checkout. Eligible merchants will also access Affirm’s newest Pay in 30 offering, which will launch alongside the existing biweekly and monthly installment options. This addition will enable merchants to offer Affirm across a wider range of transactions, including smaller cart sizes, making flexible payment plans available to more shoppers.
"We are expanding our partnership with Affirm at a critical time, as consumer demand for flexible and transparent payment plans has never been higher," said Web Griebel, Head of Payments at Woo. "Just this year, we’ve seen a 45% increase in merchants using Affirm on WooCommerce. At the same time, average order value is higher for WooCommerce merchants who use Affirm than those who don’t. We are excited to enter this next stage of our partnership and to help our merchants drive even more growth through Affirm."
Established businesses on WooCommerce are seeing improved growth by offering Affirm at checkout.
"At Gardyn, we know how much our customers value choice, flexibility and transparency at checkout, which is something Affirm’s solutions uniquely provide," said Benjamin De Castro, CMO at Gardyn. "Offering Affirm through WooCommerce allows us to deliver a best-in-class checkout experience – one that helps us better meet our customers’ needs and, in doing so, accelerates our growth."
"We are thrilled to expand our partnership with WooCommerce and to serve as a default payment option for thousands of their merchants," said Wayne Pommen, Chief Revenue Officer at Affirm. "This is an exciting opportunity to expand Affirm’s reach, especially among small and midsized businesses, and bring our honest financial products to more and more of the places where people shop."
As always when paying with Affirm, consumers are never charged a penny in late fees or compound interest. Offering Affirm at checkout can drive overall sales, increase average order value, and increase customer repurchase rates. Interested merchants can learn more about Affirm here.