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Wix.com Ltd. WIX unveiled Wix Functions, a powerful no-code interface that empowers businesses to tailor their productions effortlessly. Designed with an intuitive visual function builder, Wix Functions enables users to define custom business logic, streamline workflows, and enhance automation without writing a single line of code. This innovation allows businesses to seamlessly implement dynamic pricing rules, enforce check-out conditions, and personalize loyalty rewards, ensuring their operations align with their unique requirements.
Currently available on Wix and Wix Studio, Wix Functions support Wix Stores, Bookings, Restaurants, Donations, Forms, and the Wix Loyalty Program. The feature is free to use, with optional premium upgrades that provide access to advanced business solutions like checkout and payments. Users can also unlock unlimited actions by upgrading to a premium plan.
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What Does Wix Functions Offer?
With Wix Functions, users can create tailored business outcomes using conditions, variables, formulas and dynamic values. They can either start from scratch or modify pre-designed templates for specific Wix applications. By selecting input data — such as cart and checkout details from Wix Stores — users can apply logical conditions to determine customized actions. The visual representation of logic within the builder helps businesses understand how different criteria influence outcomes. This feature allows for diverse applications, such as implementing location-based fees, offering discounts to returning customers at checkout or integrating custom form validations. The function processes the logic in real-time, ensuring Wix apps execute the required actions instantly.
One of the standout features of Wix Functions is its ability to synchronize workflows by ensuring processes like checkout, rewards and other business operations wait for function outputs before proceeding. Users can leverage pre-built templates or craft custom rules from scratch. The functions triggered by app activities process the logic and return results that immediately impact business operations — whether by adjusting fees, applying discounts or restricting certain purchases.
Wix Functions works in tandem with Wix Automations, offering real-time customization, while automations handle ongoing tasks. Together, these tools provide a comprehensive suite of solutions to help businesses optimize and automate their operations effortlessly.
Recently, Wix launched its new automation builder, designed to streamline business workflows with an intuitive and fully customizable automation engine. This latest addition introduces a dynamic visual canvas, enabling users to map out and manage complex automation logic with precision.