Wix.com Ltd. WIX has announced the launch of Wixel, its latest innovation—a standalone artificial intelligence (AI)-driven visual design platform. Designed to make professional-grade design accessible to everyone, Wixel leverages powerful AI and an intuitive user interface to streamline the creative process and deliver studio-quality visuals with ease.
Wixel is presently offered in English and is accessible for free, with users having the option to upgrade to a Pro Plan for access to premium templates and enhanced design tools. This launch represents a major advancement in AI-powered visual design, reinforcing Wix’s leadership in the next wave of creative technology.
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What Does Wixel Offer?
Wixel offers a simplified yet powerful solution as user expectations evolve and the creative landscape becomes increasingly complex. Whether it’s a small business owner, a content creator, or a brand designer, users can generate polished visual assets quickly, without needing advanced design skills. With AI managing the technical heavy lifting in the background, Wixel logically selects the best models for each design task to produce optimal results.
Wixel’s capabilities are particularly useful for product-based businesses. WIX cited an instance, whereby a jewelry designer can upload a product photo, change its background, adjust lighting and contrast, and place it into a professionally styled template ready for social media or online sales—all within minutes. The platform also supports AI-powered image generation in multiple styles, offering flexibility to align with any brand identity. Video editing and story creation features are expected in future updates, expanding the platform’s creative reach. Wixel also integrates OpenAI’s latest image generation model, enhancing its visual capabilities.
Wix Accelerates Growth with AI Innovation
WIX is focusing on generative AI, which represents a significant business growth driver. It is also embedding AI assistants across its platform and continues to add new products to capitalize on the AI boom. New AI business assistants are improving operational efficiency and customer conversion rates.
Recently, Wix launched the Model Context Protocol (MCP) Server, allowing developers and business owners to create production-ready Wix solutions through AI coding assistants and large language models. The MCP Server enables seamless code generation and business management using natural language via tools like Claude, Cursor and Windsurf. It provides access to key Wix functionalities such as inventory management, staff scheduling, secure checkouts, ticketing, a flexible CMS and CRM features for lead capture and back-office operations.