Wisconsin Rapids development projects to watch in 2024: Noodles & Co., Kwik Trip, former Shopko property and more

WISCONSIN RAPIDS – Last year brought a few exciting developments to Wisconsin Rapids, like Harbor Freight and Five Below opening in the former Shopko building, and Pizza Hut building a new drive-thru and takeout location.

And there are more projects in the works for the city in 2024. We reconnected with developers, companies and organizations to get the latest on these developments and when you can expect to see them complete.

Top business stories of 2023 in Rapids: Wisconsin Rapids' top business stories of 2023: Former Shopko building, Herschleb's, Noodles & Co., Kwik Trip and more

Noodles & Co. pushes opening to June

Noodles & Co. will renovate the former Pizza Hut building at 2001 Eighth St. S. in Wisconsin Rapids. The restaurant chain plans to there open in June 2024.
Noodles & Co. will renovate the former Pizza Hut building at 2001 Eighth St. S. in Wisconsin Rapids. The restaurant chain plans to there open in June 2024.

Noodles & Co. announced its plans for a Wisconsin Rapids location last July, including renovating the Pizza Hut Italian Bistro building at 2001 Eighth St. S. for its new home.

The restaurant chain’s plans for redevelopment and opening have shifted a bit since that announcement and its original plans to open by the end of 2023. In November, a company spokesperson told the Daily Tribune Noodles & Co. was looking at opening in the spring of 2024 and was aiming for April.

Earlier this month, the spokesperson said Noodles & Co. is now looking to open in early June.

Marshalls plans for 2024 opening date

Harbor Freight and Five Below are open in the former Shopko building in Wisconsin Rapids. Marshalls will join the development in 2024.
Harbor Freight and Five Below are open in the former Shopko building in Wisconsin Rapids. Marshalls will join the development in 2024.

Harbor Freight and Five Below are already open at the former Shopko building, but Marshalls will join them this year.

A spokesperson for the company told the Daily Tribune in November that Marshalls anticipates opening the store in 2024, but as of earlier this month, the company did not have any specific timeline as to when the store would open.

There are more projects at the former Shopko property

Two developments will be built at the edge of the former Shopko parking lot along 12th Street South and East Riverview Expressway.
Two developments will be built at the edge of the former Shopko parking lot along 12th Street South and East Riverview Expressway.

There are more developments coming at the former Shopko property, both in the former big box building and along the edges of the parking lot.

Tom Richards, a partner with Cool Investment LLC − an Arizona-based business that purchased the Shopko building and lot − told the Daily Tribune a fourth “top national retailer” will open along with Marshalls, joining Harbor Freight and Five Below, although that store has not yet been announced.

Two developments are also set to build at the edge of the parking lot along East Riverview Expressway. Tidal Wave Auto Spa plans to start construction this spring on a new car wash near the existing Sudzee Car Wash and plans to open later this year, said Josh Henderson, a marketing representative for Tidal Wave.

Valvoline Instant Oil Change will also build a new location on the edge of the lot, on the corner of 12th Street South and East Riverview Expressway. It will also likely open this year, Richards said.