Wicked Kitchen sold, Danish Crown CEO change, Campbell aided by Sovos – Just Food’s week in data
Just Food · Wicked Kitchen

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Alongside our daily news coverage, features and interviews, the Just Food team sifts through data sets to bring you a round-up of the week in numbers.

A rare upbeat development for the beleaguered alternative-proteins sector emerged as the Wicked Kitchen plant-based brand attracted a pan-US-Asia bankroll.

Ahimsa Companies, a holding unit of the Colorado-based Ahimsa Foundation, which has the Ahimsa VC fund in India under its wings, bought the diversified brand in pursuit of an objective to consolidate the category through M&A.

On the other side of proteins in the animal pasture, there was a surprise announcement from Danish Crown. Its CEO Jais Valeur is to depart, deciding his long-term future is not with the predominately pork and beef processor.

Over the border, Vion Food Group manoeuvres to exit the German market in preference for the Benelux countries. Vion, headquartered in the Netherlands, has already sold assets in its neighbour’s backyard and plans more.

Campbell Soup Co., meanwhile, posted flat third-quarter organic growth for its core operations but with a sizeable contribution from Sovos Brands, which was acquired roughly halfway through the reporting period.

In New Zealand, troubles mounted for dairy company Synlait Milk, which was forced into a debt bailout, with a warning over meeting future obligations.

Wicked Kitchen fillip

The Ahimsa cohort, which has struck a deal for Wicked Kitchen, came out and said what has been apparent for a while – that plant based is ripe for consolidation as too many players vie for limited shelf space in a softening category.

Matt Tullman, the group CEO of Ahimsa Companies, said the investor will target further brand acquisitions beyond Wicked Kitchen to “vertically integrate and leverage resources to build momentum”.

He added: “We've said all along that consolidation will drive success for the plant-based industry. As Ahimsa Companies brings together more brands, it can leverage this strength to help stabilise and shape the new landscape for the plant-based industry.”

New start-ups have entered the plant-based arena to take a slice of what was a booming category. Demand has, however, waned in the last couple of years, linked to factors such as taste and price, along with criticism some products on the market are overly processed.

Consequently, financing started to dry up and a number of companies have gone to the wall – The Tattooed Chef and The Very Good Food Company in the US and Canada, respectively, and Plant & Bean and The Meatless Farm in the UK, to name a few examples.