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Why It’s Too Late to Tap Into the PayPal (PYPL) Stock Rally

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Payments pioneer PayPal Holdings (PYPL) was in rally mode for most of 2024, delivering both price and value for its patient yet loyal shareholders. However, latecomers shouldn’t expect outsized returns, as the stock now trades close to fair value. While I accept that PayPal offers an interesting investment case, the payments giant doesn’t satisfy several key requirements for me to upgrade my bearish outlook. The stock may provide lucrative opportunities for short-term speculators, but I am too long in the tooth to overcommit to a tech company that is still trying to revive market enthusiasm amid a major corporate overhaul aimed at restoring its former dominance.

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As seasoned tech investors may already know, the payments extraordinaire is currently executing a strategic makeover to enhance profitability and strengthen its position in the fierce digital jungle of payment processing. Something tells me I should take a leaf out of Charlie Munger’s playbook when assessing PayPal’s investment case.

PayPal Holdings (PYPL) price history over the past year
PayPal Holdings (PYPL) price history over the past year

Meet PayPal’s Turnaround Team Driving the Comeback

President and CEO Alex Chriss joined PayPal in September 2023, bringing two decades of experience to steer the company toward innovation and growth. Under his leadership, we’ve seen the introduction of Fastlane—streamlining guest checkouts—and PayPal Ads, which enables merchants to leverage PayPal’s extensive transaction data for targeted marketing.

Alex Chriss isn’t working alone. Mark Grether, Senior Vice President, brings expertise from building Uber’s (UBER) $1 billion advertising business. In addition, Enrique Lores, appointed Chairman in July 2024, brings extensive experience from his tenure as President and CEO of HP (HPQ).

The question is not whether PayPal has talent but whether that talent can continue to drive market-beating returns. After its rampant surge last year, repeating the feat in 2025 is a tough ask.

Slowing Growth and Competitive Pressures Undermine PYPL Stock

PayPal’s growth is slowing, exemplified by its unbranded payment processing segment. In Q4 2024, this segment reported just 2% growth compared to 29% a year earlier. Meanwhile, rivals are catching up. Apple (AAPL) Pay also dominates; it processed a staggering $6 trillion in global payments and generated $1.9 billion in revenue in 2022. As of 2024, Apple Pay serves approximately 640 million users worldwide and is projected to expand to 700 million by 2027. Moreover, perhaps most concerning to PayPal, Apple Pay holds a commanding 54% share of in-store mobile wallet transactions as of 2024, outpacing all other major competitors.