Why Snap Inc (SNAP) Stock Could Be Facing Its Toughest Challenge Yet

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Almost five months removed from its IPO and down 12% in the meantime, it’s not a stretch to call Snap Inc (NYSE:SNAP) a disappointment. Still, the stock has its fans. Despite the pullback SNAP stock has dished out since it went public and with the echoes of its poor Q2 report still ringing, analysts collectively rate the stock somewhere between a “Buy” and a “Hold.”

Why Snap Inc (SNAP) Stock Could Be Facing Its Toughest Challenge Yet
Why Snap Inc (SNAP) Stock Could Be Facing Its Toughest Challenge Yet

Source: Snap

They also suggest it’s worth $19.88 per share. For perspective, SNAP stock is presently trading at $14.89.

Maybe it will end up getting there sooner or later. Just for the record though, it would be shocking if the stock didn’t move much, much lower before fighting its way back to that lofty target.

That setback could start to unfurl within the next few days.

SNAP Stock: It’s Time to Buckle Up

You know the company, even if you don’t know you know the company. Snap Inc. is the parent company of online messaging app Snapchat … the young company that allows users to superimpose digital pictures and embellishments on their picture before sending them to others. It’s also the same company Facebook Inc (NASDAQ:FB) has essentially copied every step of the way, usually beating Snap/Snapchat at its own game.

It’s not the ongoing rivalry with Facebook that should concern SNAP stock holders right now though. Most concerning here is the looming introduction of a huge swath of shares that are about to become free-trading stock that should haunt current and prospective owners.

As of the latest tally, there are 682 million shares of  Snapchat outstanding. That’s not the number of shares that are in the float — that figure is 378.5 million. Note those are the most recent reported figures and could have changed in the meantime. They shouldn’t have changed a whole lot though.

Either way, both are about to get bigger. As of July 31, up to another 400 million shares become free-trading. Then on Aug. 14, yet-another 782 million shares of SNAP stock will be newly-eligible to be sold. JPMorgan analyst Doug Anmuth has crunched the numbers, and says the number of Snap shares in the public-trading float is on the verge of swelling from 13% of its potential to a whopping 97% of its potential.

That’s a lot.

Wall Street’s View Isn’t Unanimous

It remains to be seen to what extent those investors will be interested in actually shedding those shares. It stands to reason though — in light of the lack of progress the stock has already delivered — a wide swath of those owners will be looking to cash out at a decent price while they can, before things get any worse.