Why are small businesses hiring fewer people? It’s complicated
<span>High interest rates, decreased demand and technological developments are among the factors that have slowed hiring.</span><span>Photograph: Elise Amendola/AP</span>
High interest rates, decreased demand and technological developments are among the factors that have slowed hiring.Photograph: Elise Amendola/AP

Small businesses are hiring fewer people. It’s a worrying trend given that in the US small businesses ​​employ nearly half (46.4%) of private sector employees.

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The numbers speak for themselves. According to data from software maker Intuit, employment at US small businesses with one to nine employees decreased by 23,400 in February compared with January, with all of the 12 industrial sectors and regions tracked also reporting declines. The payroll provider Paychex says that once fast-growing sectors such as leisure and hospitality have also seen wage declines, with job growth in the western part of the country falling into negative territory for the first time since 2021.

The National Federation of Independent Businesses (NFIB) says that small business owners’ plans to fill open positions fell to the lowest level since May 2020. Job openings are down 28% from their peak in March 2022.

But why? Like all answers to complicated questions, it’s never just one thing.

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As the NFIB reports, inflation is certainly having an impact. The overall rate of inflation has cooled but the costs of the core materials my clients are paying for – which include iron and steel, concrete, freight, utilities, manufacturing – are up anywhere from 25% to 35% over the past three years. Many of these firms are still grappling with how to pay these much higher expenses and are being forced to keep their payrolls lean in order to make up the difference.

Interest rates are also restraining growth and hiring. The prime rate is about 8.5%, which means that most small companies are paying anywhere from 9.5% to 11.5% for new financing – if they can get it – and many of my clients are holding back on their hiring needs due to the debt maintenance challenges involved.

For those that are still looking to hire, they can snap up some of the tens of thousands of corporate employees that have been laid off over the past year when possible and affordable. But others are leaning more into tech and an increasing number are flirting with AI to get more things done in the office with fewer people.

Demand expectations have also dropped. The post-Covid catch-up in retail, restaurants, travel and services has slowed back to normal levels. Wars, commodity price volatility and shipping headaches continue to be a problem. The rush to buy and store inventories in response to supply chain problems is now over. The “great migration” of the Covid era has mostly tempered resulting in lower turnover. Many of my clients who were thinking of hiring employees to meet spiking demand back in 2022 are now tempering these forecasts back to reality.