Why signing up for a retailer's credit card, other holiday shopping 'deals' will cost you big time

I heard a holiday commercial on the radio the other day for a gym saying their gift deal was so incredible that you might buy two, you know, "one for you, one for me."

And honestly, isn't that how a lot of us shop?

Personally, the timing couldn't have been any better. The commercial spoke my truth when I was driving back from quick trip to Old Navy. One big brown shopping bag was stuffed in the trunk with a few gifts — some wild PJs for a tween, a leopard-print onesie for a baby and, yes, a chunky, bright green turtleneck sweater for me.

Because, well, I don't have enough sweaters?

Back in 2020 during the first holiday season of the pandemic when we weren't going to holiday parties, I entertained myself — and I hope friends and family — by staging a picture of me in a different holiday sweater each day in December. I'd text my niece and others the photos each day.

Oh, I have sweaters. And now, a new green one at 20% off.

One for you, one for me.

Christmas sweaters and holiday-themed pajamas for the family remain popular in 2023. This season, popular items include a "Christmas Vacation" moose head sweater and a Grinch light-up sweater, according to Fred Hajjar, co-founder of UglyChristmasSweater.com. National Lampoon's "Christmas Vacation" moose mugs have been strong sellers, too. Some of the many Christmas sweaters at the UglyChristmasSweater.com warehouse in Commerce Township, Michigan on Oct. 12, 2021.
Christmas sweaters and holiday-themed pajamas for the family remain popular in 2023. This season, popular items include a "Christmas Vacation" moose head sweater and a Grinch light-up sweater, according to Fred Hajjar, co-founder of UglyChristmasSweater.com. National Lampoon's "Christmas Vacation" moose mugs have been strong sellers, too. Some of the many Christmas sweaters at the UglyChristmasSweater.com warehouse in Commerce Township, Michigan on Oct. 12, 2021.

One surefire way to drive up the holiday bills, of course, is to pick up a few extras for yourself as you shop at the store or online. Deals too good to pass up. But, as I saw popular personal finance author Dave Ramsey post on social media, "just because something is on sale doesn't mean you have to buy it." True, and 20% off isn't a real deal anyway. But again, that sweater is an amazing shade of green cheer.

Seriously, as we move into the final shopping crunch, solid strategies for saving money could be to avoid some sales, cut back on "one for you, one for me" retail therapy and know when to stop shopping.

Here's a look at some other shopping tips:

Search your cabinets for those unused gift cards

If you want to save money, spend some of the cash that's stashed on the gift cards that you already have at home. Check your wallets, your cabinets, your drawers. Odds are good that you have an unused gift card sitting around that could help you cover a gift or two or a meal out this holiday season. Or maybe you have an unused store credit or gift voucher.

Some 47% of U.S. adults have at least one unused gift card, gift voucher or store credit, according to a new Bankrate study.

Gift cards remain a go-to item for holiday shoppers. Total spending on gift cards is expected to reach $29.3 billion in 2023, up from $28.6 billion last year, according to the National Retail Federation. Similar to last year, holiday shoppers plan to buy between three to four gift cards and spend an average of $49.43 per card. Restaurant gift cards are most popular.
Gift cards remain a go-to item for holiday shoppers. Total spending on gift cards is expected to reach $29.3 billion in 2023, up from $28.6 billion last year, according to the National Retail Federation. Similar to last year, holiday shoppers plan to buy between three to four gift cards and spend an average of $49.43 per card. Restaurant gift cards are most popular.

Those gift cards aren’t small change: The average value is $187 per person — a total value of $23 billion nationwide, according to Bankrate.com.

Many times, your gift card has not expired, meaning there's still money you can spend. Gift cards must be valid for at least five years from the date they were activated, according to the Credit Card Accountability Responsibility and Disclosure of 2009.