Why Republicans aren't winning over investors in war against ESG and 'woke' big business

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The political right’s war on “woke capitalism” isn’t winning over shareholders of the nation's largest companies.

Conservative groups such as the National Legal and Policy Center and the National Center for Public Policy Research filed 43 shareholder proposals this year, targeting companies such as Bank of America, Johnson & Johnson and Walt Disney.

The proposals received 7% support from shareholders on average, with only 12% receiving over 5% support, according to Morningstar's proxy database.

Resolutions filed by other shareholders received an average of over 30% support, Morningstar found.

Morningstar says Republican activists are targeting ESG, short for environmental, social and governance investing. Taking into account a company’s performance on diversity, climate change and other issues is a wise investment strategy, advocates say.

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“We’re seeing that these so-called ‘anti-woke’ proposals – such as those requesting reporting on the impact of corporate DEI initiatives on groups with no history of socioeconomic exclusion – are getting almost no traction with voting shareholders,” the firm's director of investment stewardship research, Lindsey Stewart, said in an article published by Morningstar, “Anti-ESG Proxy 'Explosion' Ends With a Whimper, Not a Bang.”

Not all of the Republican proposals directly involved hot-button social issues. Some focused on governance issues such as separating the roles of CEO and chairman. Others took on lobbying activities, charitable contributions and human rights.

One proposal on forced labor in China got 36.8% support at Disney. Morningstar cited the Disney proposal as an area of “less political disagreement.”

Traders work during the opening bell at the New York Stock Exchange
Traders work during the opening bell at the New York Stock Exchange

Republicans say 'it's a first step'

Anemic support for conservative proposals shows the outsize influence of the nation's three biggest fund managers, according to Scott Shepard, director of the National Center for Public Policy Research’s Free Enterprise Project.

BlackRock, State Street and Vanguard, which manage trillions in assets, push a progressive agenda “not just with assets invested in ESG-labeled funds, but with the influence arising from all of the assets invested with them,” Shepard said.

Scott Shepard, director of the National Center for Public Policy Research’s Free Enterprise Project
Scott Shepard, director of the National Center for Public Policy Research’s Free Enterprise Project

In challenging big-money managers and corporate executives on divisive social issues, conservatives didn't expect to get traction right away, says Paul Chesser, director of the National Legal and Policy Center’s Corporate Integrity Project.